Head of Marketing

  • Marketing
  • Den Haag, Netherlands

Head of Marketing

Job description

At LessonUp, our main driver to start the day is our mission. We want to make smiles appear on the faces of over 1 million teachers in the world. Our platform will make this happen by being an easy to go to place to make interactive, present-day classes to share with the kids. Together, the teachers and the LessonUp team have already made thousands of classes, video’s, images and assignments to work with. In class, or remote! An easy and fun way to teach - just like it should be.


The amount of users is growing - we’ve reached 150k users some time ago - and we are ready to level-up our marketing strategies to grow further - even across borders. This means it's time to take our marketing efforts to the next level. And we are looking for a Head of Marketing to take the lead.


The fun of working at LessonUp

For us, the most important thing are the teachers. Our overall vision and mission have everything to do with making their lives, and with this, education more fun and easy. Up to now, we have been focussing a lot on the product, which has led us to big success already. Over the last year we've tripled in numbers and we are pretty sure that this is our momentum to make a change. We want to rebrand, set up a great marketing strategy, move across the borders and take complete use of this chance to grow. For this, we are looking for a creative, data driven and goal-oriented person that wants to drive this and help us to make it happen.


Let's share some of our key deliverables, to give you a bit more info about what this challenge will entail:

+ Setting up and leading our Marketing team - train, inspire and hire.

+ Rebranding and positioning LessonUp in the Dutch ánd other international markets;

+ Setting up our marketing plan, which will include our ideal marketing mix, consistency in tone and new markets;

+ Responsible for awareness, acquisition and activation KPI's.


We have only one marketing team member at this point, and we expect this team to grow to about 4 people in the coming year. This means that this is still a very hands-on job, where we expect you to use your strategic vision to determine the right priorities on the long term, but that you will be very hands on when it comes to short term. This is something that you like doing, while working in a small time of about 25-35 people in the next year.



Job requirements

Your skills

The combination of the creative branding part with the data driven approach of a strong marketing mix, is what makes this challenge an interesting one. You can make a big impact on who we are as a brand and how we will position ourselves in the market.

  • You have about least 4+ years of experience with executing a data driven (content and social focused) Marketing strategy;
  • You've been working in data driven, fast growing start- and scale-up environments - because that's the only way you would want it.
  • You have a strong experience within a SaaS or B2C tech environment. SaaS is a big plus though.
  • You have an extensive knowledge on best practices in Social Advertising, Community Management, Content Marketing and Referral strategies.
  • You can inspire and motivate your team to perform by sharing your knowledge, give them a clear vision with challenging goals, and by leading by example.
  • A practicality, but still important - you are fluent in English and you are located in the Netherlands.


What we offer you

+ An interesting salary between 4-5K gross per month.

+ The opportunity to buy your own shares in the company.

+ Good gear to work with - just let us know what you like.

+ Your own personal development plan.

+ Endless growth opportunities - the team is still small, which means a lot is possible!+ Retirement savings with Brand New Day.

+ A great (easy to reach) place to work and flexibility to work remote.

+ Endless growth opportunities - the team is still small, which means a lot is possible!

+ When in the office: a great lunch, free drinks & snacks.

+ When crazy times get back to normal: exclusive parties. For now we will have some remote drinks using BORREL.AP


Want to meet our team? Learn more about our mission?

Please feel free to contact our Head of People Kelly via e-email (kelly@lessonup.com) Whatsapp (+316 50 60 57 63).


P.s. this contact information is not for recruiters, we prefer to look for our colleagues with our own forces. :)

Thank you!